Health equity has become a common catchphrase in today’s society, but perhaps its most accurate definition comes from Ricki Fairley, CEO of Touch, The Black Breast Cancer Alliance. In a recent IPG Health-sponsored webinar titled “Disparities in Clinical Trials,” Fairley stated simply that health equity is “when a doctor treats a patient like they’re family.”

New phrases are being coined right and left to address this issue. In an interview with MedPage Today, Utibe Essien, MD, MPH, of the University of Pittsburgh used the term “pharmacoequity.” And at the recent ViVE Conference, the HLTH Foundation and College of Healthcare Information Management Executives (CHIME) cosponsored a “techquity” track, exploring technology as a tool for achieving health equity.

Regardless of semantics, an important goal of health equity is to increase awareness of and access to medical treatments. Clinical trial diversity, or the inclusion of underrepresented segments of the population in medical research, goes hand in hand with that goal. In the wake of the coronavirus pandemic, the public has become increasingly aware of the need for clinical trial diversity.

Ethnic and racial minorities comprise over 40 percent of the US population, but are considerably underrepresented in clinical trials.

Census figures from 2021 show that ethnic and racial minorities comprise over 40 percent of the US population; however, in the Federal Drug Administration’s (FDA) 2020 data snapshot on diversity and inclusion among trials, 75 percent of participants were white. Among 32,000 patients participating in these trials, just 11 percent were Hispanic and less than 10 percent were Black or Asian.

Health literacy — or lack thereof — can pose a major challenge in the pursuit of clinical trial diversity. As we saw with COVID-19 vaccines, those with lower health literacy have difficulty distinguishing misinformation from facts, making them more likely to be swayed by conspiracy theories. A recent survey by GoodRx revealed that while over 70 percent of respondents had been exposed to medical or health-related misinformation, nearly half of those were not confident in their ability to discern the truth.

The Health Resources & Services Administration defines health literacy as “the degree to which individuals have the capacity to obtain, process, and understand basic health information needed to make appropriate health decisions.” This is easier said than done, especially when it comes to clinical trials, with medical jargon that can stump even industry professionals as well as a legacy of mistrust harbored by underserved groups.

The many milestones of mistrust

Today’s mistrust of the medical establishment and pharmaceutical industry among certain groups, prime among them Black patients, did not happen overnight. In his documentary “Race & Medical Experiments: What’s the Truth?” Seyi Rhodes details a toxic history of racially charged experiments contributing to a mistrust of medical science.

Reading from the autobiography of physician J. Marion Sims, known as the “father of modern gynecology,” Rhodes relates how slaveowners brought Black women slaves to Sims’s makeshift hospital, where the doctor performed experimental operations on them as early as 1845 — without anesthesia. 

In a recent webinar sponsored by Montgomery County, Pa. Community College on “Understanding Medical Racism” Dr. Maranda C. Ward, Assistant Professor of Clinical Research and Leadership at George Washington University’s School of Medicine and Health Sciences, provided a laundry list of medical racism in the United States. In 1882, Dr. Ward explains, grave robbers went to Black cemeteries to exhume cadavers used in medical schools. 

Mistrust of the medical industry was caused in large part by a toxic history of racially charged experiments, including that of Henrietta Lacks.

Of course, in his documentary Rhodes mentions the infamous Tuskegee Experiment, billed as a study of “bad blood,” in 1932 by the US Health Department. The real purpose was to track the full progression of syphilis among Black men by denying treatment to the disease that was entirely treatable by the end of study. Over the 40-year-long study, 128 participants died, about 40 wives were diagnosed, and 19 babies contracted syphilis at birth.

And Rhodes would be remiss if he had omitted the story of Henrietta Lacks, a Black woman undergoing treatment for cervical cancer in 1951 at Johns Hopkins Hospital. A sample of her cancer cells, nicknamed “HeLa,” was taken without her consent to create the first immortal cell line, which is still being used in medical research today. Her family did not learn of this until 1975.

The documentary also highlights disparities in maternal and infant health in the Black community. Rhodes interviews Dr. Stephen B. Thomas of the University of Maryland, a leading scholar in the effort to eliminate racial and ethnic health disparities. “A Black woman with a college degree is more likely to have her baby die in the first year of life than a white woman who hasn’t even graduated from high school. Why is that?” asks Dr. Thomas. “Racism. Institutional racism. Structural inequality.”

“Unequal Treatment,” released in 2002, was the first major report to point to longstanding systemic racism — not poverty, lack of access to health care, or other social factors — as a major reason for the nation’s deeply entrenched health disparities. Fast forward two decades, and Informa Pharma Intelligence’s Pink Sheet reports that four House bills have been introduced to promote clinical trial diversity: the Diverse and Equitable Participation in Clinical Trials (DEPICT) Act (H.R. 6584); the Diversifying Investigations Via Equitable Research Studies For Everyone (DIVERSE) Trials Act (H.R. 5030); the Equity in Neuroscience and Alzheimer’s Clinical Trials (ENACT) Act (H.R. 3085); and the Cures 2.0 Act (H.R. 6000).

The Catch-22 of clinical trials

Ironically, it is those most reluctant to participate in clinical trials who are most needed to test new treatments. Many minorities are predisposed to certain conditions, putting them at higher risk for contraction and a greater opportunity for needed treatment. Black individuals in particular often have different reactions to drugs, which sometimes can be adverse or even fatal, compared to white participants. 

Encouraging minority participation in medical research starts with the study team. People of Color are more likely to trust clinical studies run by people that look like them. Women of Color in Pharma (WOCIP), has created a think tank and playbook as strategic resources to help pharmaceutical and life sciences companies on diversity and inclusion efforts.

In order to meet patients where they are, many advocacy groups have taken the unique approach of provided health care in barber shops.

One way to connect with underrepresented groups is meet them where they are in their communities. As seen during the coronavirus pandemic, Black-owned barbershops joined in the effort to encourage patrons to get the COVID-19 vaccine. Another program, Live Chair Health, is “working to close the life expectancy gap of African Americans one barbershop at a time.”

Another way to meet people where they are is through decentralized clinical trials (DCTs). Because socioeconomic conditions such as an inability to take time off work may present barriers to clinical trial participation, bringing studies to the participants can help course correct.

Today’s challenges

On top of these overarching health disparities, some individuals trying to tackle the issue are facing harassment. Dr. Aletha Maybank joined the American Medical Association as its first chief health equity officer and has since received at least one death threat. 

Closer to home, an extremist group protested outside Boston’s Brigham and Women’s Hospital in Boston. The protesters passed out fliers naming two doctors who designed a pilot program aimed at improving cardiology outcomes for Black and Latino patients.

Moving the needle

Both professional and grassroots efforts are underway to raise awareness and bridge the diversity gap in clinical trials. Here are a few examples of grassroots initiatives:

• In this entertaining animated video short, two doctors join Irma Thomas, the Soul Queen of New Orleans, to explain how clinical trials work.
• When We Tri(al) encourages clinical trial participation among Black women, who are 41 percent more likely to die of breast cancer than their white counterparts.

Below are a few inroads being made within the pharmaceutical industry itself:

• The FDA just released a draft guidance document on “Plans to Improve Enrollment of Participants From Underrepresented Racial and Ethnic Populations in Clinical Trials.”
• Members of the Pharmaceutical Research and Manufacturers of America trade group issued clinical trial diversity principles; the group supports improving clinical trial diversity but stops short of government mandates.
• The Biotechnology Innovation Organization created the BIOEquality Agenda, which aims to attack the systemic inequality, injustice and unfair treatment of women and communities of color through the positive force of biotechnology.
• Locally, the Multi-Regional Clinical Trials Center of Brigham and Women’s Hospital and Harvard has an entire microsite devoted to Diversity, Inclusion, and Equity in Clinical Research. It includes a comprehensive guidance document, toolkit, case studies, and more.
• The Society for Clinical Research Sites offers a diversity site assessment tool designed to self-assess capacity for recruiting and meeting the needs of diverse patient populations in clinical trials.
• Demand Diversity is an initiative by UK-based COUCH Health using insight, research and collaborations to drive action that addresses the lack of diversity in clinical research.

And following is a hybrid example, combining both grassroots and clinical expertise:

• A protocol paper calling for use of a community advisory board to help build a predictive algorithmic tool to help increase African American clinical trial participation.

In order to increase representation of underserved populations in clinical trials, a siloed approach will not work. Professionals, advocacy groups, and community organizations must come together to build trust, starting with education. The work, however, doesn’t stop there. Patients must also be heard and engaged before recruitment, enrollment, and retention can be effectively addressed.

Citeline Connect is the all-in-one clinical trial recruitment platform that accelerates trial enrollment via innovative technology and services. To learn more or request a demo, visit here.