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By Zach Giordano | June 20, 2018
Summer is the season to show off. Save your shyness for when the snow falls because if the sun is shining, you should be too. Nothing amplifies that confident inner glow quite like a new wardrobe—especially one designed with the breezy, bold, and beach-ready styles of summer in mind.
The latest fashions at Primark, the four-story fashion hub in Downtown Crossing, reflect the best that this summer’s style forecast has to offer—all at amazingly low prices. Below, you’ll find some of the most exciting trends that will have you standing out all summer long.
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The most straightforward style for a sleek summer wardrobe is to keep things cool and comfortable. This season, that’s the cornerstone of Primark’s fine-weather philosophy. Featured prominently, you’ll find pieces and accessories that keep the fabric bulk to a minimum while maximizing fun silhouettes and plenty of details. Tops made from light-weight cotton, linen, and chiffon are ideal for staying cool, and maxi dresses in bold purples pair perfectly with rose gold sunhats. Plus, the color palette is reminiscent of a clear summer sky: light blues, crisp whites, and just a touch of creamy camel keep things classic, comfy, and perfectly practical.
When you first think of summer fashion, adding layers most likely isn’t the first thing that comes to mind. But think again: With the wide selection of bodysuits currently on display, you can combine them witha pair of jeans and a flowy shirt for a new go-to anytime outfit. Find them in a range of colors for any mood and be sure to check out the added touches, like tasteful ruffles and edgy zippers.
In addition to showing off, summer is a greatseason to stand out. Whether by the pool, on the beach, or just walking down the street, bold styles compliment the bright sunshine. And there’s no shortage of graphic prints and loud colors currently at Primark. Browse the dresses for shorter, off-the-shoulder options in tropical prints, scan the jumpsuits to find bright patterns that will have you adorned head-to-toe in a summery designs, and coordinated tops and shorts for an all-over pattern extravaganza.
We can thank spring for bringing all the beautiful blooms into our lives, and we can thank summer for being the perfect time to look just as good as nature intended. Inspired by the rich colors and culture of the Amazon, one of the most exciting trends of the season pulls from the natural beauty of far-off destinations to inspire pieces that are both earthy and modern. Olive greens, deep marigolds, bright reds, and lush terra cotta tones abound on tops and trousers for a cute color-blocking moment. Also try these colors and more in stripe patterns on maxi dresses, and designs reminiscent of tribal patterns on palazzo pants. Finish your look with a slip-on camel-colored sandal or khaki-toned chunky heels to feel your best from head to toe, naturally.
Some summer accessories are classics for a reason. Floppy hats, sunglasses, and beach bags are staples of the season for their practicality and protection, but a big trend for this season is putting a twist on the expected with modern details and a dash of personality. The best of the bunch? A big black sun hat adorned with the ultimate summer slogan: Out of office. Straw hats abound, along with straw bags made colorful with festive pom-poms. The real show stoppers, though, are the sunglasses. Gone are the days where Ray bans and aviators were everyone’s go-to. Now, quirky shapes, like cat eyes, octagons, and vintage diamonds, reflect bold colors and reflective shades. And at prices as low as $5, you can grab plenty of styles for every outfit.
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