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This content was written by the advertiser and edited by Studio/B to uphold The Boston Globe's content standards. The news and editorial departments of The Boston Globe had no role in its writing, production, or display.

Stories of resilience: How 3 small business owners survived a challenging year

Access the replay from our live roundtable discussion hosted by Patrick Smith, Head of Small Business Banking at Santander. Patrick was joined by small business owners Michelle DeFronzo, Orumé Hays, and Andy Rieger.

For all of the challenges the pandemic created for business leaders, it also revealed a spirit of resiliency and optimism within the small business community. We have heard many powerful stories from our clients about how they found ways to rebound, rebuild and recover and work towards the start of something BIG.

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In this session, hear about the financial tools and techniques that helped three small business owners from diverse industries—software, distribution, and accounting—manage through the pandemic and accelerate their recovery to take their businesses in exciting new directions.

Key takeaways include:

  • Key learnings from the pandemic that business owners can use moving forward
  • Tools, resources, and strategies that helped keep business viable
  • Helpful resources and organizations that can support small business growth and success

 

Readers should consult their own attorneys or other tax or financial advisors regarding any strategies mentioned in this article. These materials are for promotional purposes only and do not necessarily reflect the views or endorsement of Santander Bank.
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This content was written by the advertiser and edited by Studio/B to uphold The Boston Globe's content standards. The news and editorial departments of The Boston Globe had no role in its writing, production, or display.