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By TD Garden
| January 18, 2019
With more championship banners hanging in TD Garden than any other arena in the country, it’s undeniable that Boston sports are in a league of their own. And behind every team, there is an unparalleled legion of passionate supporters.
TD Garden has long been set on making the way Bostonians experience sports as unique and high caliber as Boston’s legendary teams and faithful fans. With a stunning new entrance and progress on The Hub on Causeway—a development that includes a vast expansion to TD Garden—the historic arena’s commitment to continuous improvement is visible. But, the physical upgrades are not the only ones. Get the scoop on Boston Garden Society, TD Garden’s new sports and social club, and its unprecedented member perks and privileges, below.
Perks for those in Boston Garden Society begin long before they enter the arena. A dedicated “experience team” is on standby to assist with everything from ticket questions to booking space at TD Garden for a unique off-site business meeting or event.
The experience team “provides a personal, and valuable service that is unmatched in the Boston sports scene,” said Ray Hendrickson, president of Christian Book Distributors in Peabody. “We love being able to book a suite for a special family or corporate event.”
When Boston Garden Society members arrive at TD Garden, six new smart elevators bring them straight from the parking garage or main entrance to their seating level, a new street-to-seat experience that allows members to bypass lines of other patrons. With early access to the arena, members and their guests can get settled before anyone else.
Members also receive golf privileges at top golf courses in New England, access to the most sought-after tickets in sports and entertainment around the city, hotel and restaurant booking priority, and more.
Members of Boston Garden Society not only enjoy the Bruins, Celtics, and concerts from TD Garden’s premium seating sections, but also receive access to other exclusive events throughout the year. These opportunities include Celtics open practices, Celtics and Bruins alumni meet and greets, and access to skate on TD Garden ice or play on the hallowed parquet. Most recently, Boston Garden Society members traveled to Nashville, enjoyed dinner with coaches and management, and supported the Bruins as they took on the Predators at Bridgestone Arena.
Because Boston Garden Society has an emphasis on giving back to the city of Boston, groups of members are also invited to participate in community charity events. This holiday season, members joined team and arena staff at TD Garden’s Table of Friends to serve a nourishing Thanksgiving dinner to Boston’s homeless.
New England’s leading corporations in law, financial services, real estate, digital media, health care, and more have leveraged the sports culture in Boston to elevate the presence of their businesses. Boston Garden Society represents the latest and greatest way for companies to tap into game and event experiences to stand out from the competition. It’s a membership club “where introductions happen, engagement matters, and business deals get done,” said Leah Leahy, vice president of sales and experience at TD Garden.
“We use our Boston Garden Society membership to build relationships with potential customers and strengthen relationships with our existing clients,” said Brian Davidson, managing partner at Congruity, a Boston-based data storage company. Congruity often brings prospects and clients to Bruins and Celtics games, concerts, and other high profile events.
Congruity is also able to recruit, reward, and retain employees by providing highly sought-after tickets and experiences. “Our Boston Garden Society membership has been vital in growing our business and maintaining a great work environment,” said Davidson.
With seven hospitality options available through membership offerings, there is a perfect space for every group and event. Try the Cross Insurance Boardroom or Society Suites to entertain those with a more formal, traditional style. Or, for something a little more casual, head to the AT&T SportsDeck, Absolut Lounge, or Heineken Green Room.
Opening this fall, “Rafters,” a section designed for young professionals, corporate owners, and casual fans alike will offer a bird’s eye view of the action from the ninth level of the arena. This immersive experience will also feature TV walls to catch all the replays, additional lounge and couch seating for networking and socializing, a full bar, and a food-truck-inspired menu.
“Rafter Studios” will offer additional private spaces that can accommodate anywhere from 20 to 200 guests with its own bar, food, and a sweeping view of the arena. The general public can rent these spaces, but those in Boston Garden Society will get priority.
The start of next fall’s sports season will also see the opening of “1928 Club,” a dedicated destination for Club Seating members to dine and socialize. With design elements that pay homage to the storied history of the original Boston Garden, the 7,500 square foot, two-story club will feature an expansive bar, lounge, waited seating options, and will evoke speakeasy vibes. 1928 Club will have its own dedicated chef crafting specialty, high-end dishes to be paired with premium cocktails, wines, and drafts.
“Our firm views our suite and membership in Boston Garden Society as an asset,” said Christopher Cox, a partner at PwC. PwC’s membership allows them to access sporting events and concerts that provide opportunities to both connect with clients and reward employees. “We have experienced a significant return on this investment over the past several years,” Cox said.
Interested in joining Boston Garden Society as a business or as an individual? Visit BostonGardenSociety.com for more information.