Over the past 60 years, New England brands and advertising agencies have been no strangers to advertising’s biggest event, the Super Bowl. In fact, just this past year The Boston Beer Company ran their latest installment of “Your Cousin From Boston” and MullenLowe created another ad for a Super Bowl advertising veteran, E*trade. 

We sat down with six decades worth of guacamole and watched all of the Super Bowl spots from the past 60 years. It was easier than it sounded—who doesn’t love great ads—and to be honest, the Super Bowl has only been going for 55 years, so we were able to take five sooner than we thought. 

New England Company: Hill Holliday

Client: Budweiser

Ad: Respect 9/11 Tribute 

Year: 2002

The first Super Bowl after the terrorist attack on 9/11, Budweiser was only one of only two brands that mentioned the tragic events. Budweiser’s one-minute long “Respect 9/11 Tribute” ad only ran in its entirety one time, on the night of Super Bowl XXXVI.

New England Company: Mullen

Client: Monster

Ad: When I grow up

Year: 1999

With only six weeks until kickoff, Mullen briefed, concepted, shot, and finished what is still considered to be one of the best Super Bowl commercials of all time. 

New England Company: Arnold Worldwide

Client: Jeep

Ad: Anti-Manifesto

Year: 2019

Over the past decade, we saw a shift from the traditional slapstick Super Bowl ad to a barrage of soapbox grandiose manifesto ads. Arnold Worldwide went the opposite direction with their Jeep client by swimming, or driving, up current with a simple but beautiful one-shot Anti-Manifesto.